Your Love Story,

Told Beautifully.

Cinematic wedding videography & photography that captures the

moments you'll want to relive forever.

Let’s Dive into Your Story of Love and Laughter!

Hey, Lovebirds! Welcome to a place where your smiles turn into forever memories! We're not just Photographers and Videographers; we're memory-makers, storytellers, and hopeless romantics ready to capture the magic of your love story. Get ready to laugh, dance, and dive into a world where every frame is a celebration of your unique journey. So, loosen up, bring your goofiest grins, and let's embark on an adventure filled with love and laughter!

Free Engagement Sessions for Photography & Hybrid Bookings!

Investments start at $2200 - $6000 HST Included in prices. We cater to both small and large celebrations, capturing your love story in a cinematic masterpiece. For custom package inquiries, please send us an email detailing your specific requirements.

+6

YEARS OF EXPERIENCE

Not just a photographer & videographer.
A storyteller.


Your wedding day is one of the most emotionally charged, fleeting, and irreplaceable days of your life. I don't just show up with a camera, I show up as someone who genuinely cares about you, your relationship, and the story you're writing together.

I've been married myself. I know the nerves, the joy, the tears, and the laughter. That lived experience is what I bring to every single wedding. a calm presence, a warm heart, and a cinematic eye.


40+

5★

Weddings

Average Rating

6+

Years of Experience

Memories Created


What Clients are Saying About Us

  • "We couldn’t be happier with Michael and his team from Passion It Pictures and Film as our wedding photographers and videographers. From the start, they were incredibly accommodating and willing to travel, which made planning so much easier for us. Michael really took the time to understand our vision and absolutely nailed the look and feel we wanted in both our photos and videos. Everything came out even better than we imagined. The photos alone are stunning and honestly worth every dollar, but on top of that, Michael and his team delivered both a beautiful highlight video and a full documentary-style film that captured the entire day perfectly. Michael also included a complimentary engagement shoot, which was such a great bonus and helped us feel even more comfortable in front of the camera before the big day. One of the biggest advantages was having just one team handle both photo and video, it made the whole experience seamless and stress-free. No coordination issues, no overlap, just everything flowing naturally. Michael himself is also just a genuinely great person to have around on your wedding day. He’s super friendly, calm, and never overbearing. He has a great ability to blend into the background and capture real moments without making anything feel staged or intrusive. If you’re looking for a team that's talented, easy to work with, and able to truly capture your day as it felt, we’d highly recommend Michael and Passion It Pictures and Film."

    - Trent & Tyra

  • "Michael is an amazing photographer and videographer! He created a beautiful video of our wedding day that we will cherish for years to come - which is priceless! Michael captures every last detail and is also such a huge support on your wedding day and a joy to be around. Would 100% recommend Passion It Pictures & Film for your wedding day and any other special moments you need captured! Thank you Michael!!"

    - Tessa & Andrew

  • "Michael was so fantastic. I made a last minute decision in regards to having a videographer. Michael was so accommodating, with short notice he was still able to help us out. His work is so fantastic. We fell in-love with our highlight video and the full video. I am so happy we chose Passion It Pictures. It was such a great day, and I am so glad that they captured it perfectly!!!"

    - Emilee & Nick

  • "Michael captured our wedding day and made the most beautiful video of our ceremony that we will cherish forever! I would definitely recommend Michael to capture all your special moments because he really goes above and beyond, making the whole process feel effortless and fun! Our wedding guests were raving about how beautiful the photos are! Couldn’t be happier!"

    - Marie & Anthony

FEATURED FILM

Tessa & Andrew


Heritage View Barn - Ontario

Andrew & Tessa – Heritage View Barn Wedding
A breathtaking day filled with love, laughter, and the rustic charm of Heritage View Barn. From the emotional vows to the golden-hour portraits and an unforgettable sparkler exit, we captured every moment with cinematic detail. Watch their story unfold and imagine how we can bring your own wedding day to life.

OUR SERVICES

Weddings & Enlopments

Weddings are at the heart of what I do, capturing every meaningful moment with tailored photography and videography packages. From intimate gatherings to grand celebrations, I offer flexible options to suit any wedding style. You can choose highlight films or documentary-style edits, plus extras to make sure each detail of your day is preserved just the way you want.

Couples & Family Sessions

Celebrating personal milestones is something I love to capture, whether it’s an engagement, anniversary, or a special family moment. My sessions focus on genuine connection, offering photography for couples, families, or individuals looking to capture meaningful portraits. Together, we’ll create photos that feel relaxed and truly personal to you.

Corporate & Business Content

Bring your brand to life with professional business and social media content. I specialize in creating brand videos that showcase the unique qualities of your business, helping you connect with clients and build a stronger social presence. Whether it’s a promotional video or a steady flow of engaging social media content, I’m here to help tell your story.

Client Testimonials

Wedding photographer capturing bride and groom kissing at the alter at Barrie Country Club
Midland Ontario Wedding Photographer Capturing intimate candid moment with bride and groom at Midland Golf and Country Club

Let’s work together

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!

Wedding Photographer and Videographer Passion It Pictures and Film

Hi, I’m Michael Lacroix

The owner of Passion It Pictures and Film, based in the heart of Penetanguishene, Ontario. I’m 29 and got married in 2021, so I know firsthand how important it is to capture life’s big moments.

My journey in photography and videography began in 2014 as a creative outlet. As my skills grew, so did people’s interest in my work. Realizing the potential, I started offering my services, and it all came full circle when my cousin asked me to film her wedding. That experience sparked a deeper passion for storytelling through video and opened up a world of cinematic possibilities, from wedding films to corporate and lifestyle shoots.

Now, with years of experience behind the camera, I’m dedicated to capturing moments that you can relive over and over.